Internet Marketing Encyclopedia

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A

• Abo
• Above-The-Line
• AdSense
• Affiliate
• Affiliate Summit
• Affinity
• After-Sales
• AIDA
• AIDCA
• Anchor
• Art-Director
• Artwork
• Audiovisuell
• Awareness

B

• B-2-B
• B-2-C
• Banding
• Banner
• Banner Exchange
• Bilings
• Blacklist
• Blow-Ins
• Blow-Up
• Bonus
• Booklet
• Bookmark
• Bookmarklet
• Brand
• Briefing
• Brochure
• Budget
• Bundle

C

• Callcenter
• Campaign
• Captcha
• Circulation
• Click-Through Rate (CTR)
• Cloaking
• Cluster Analysis
• Co-Op
• Copyright
• Corporate Design
• Corporate Identity
• Cost-Per-Action (CPA)
• Cost-Per-Click (CPC)
• Costs
• Coupon
• Cross-Marketing
• Customer
• Cybercoins
• Cybersquatting

 

D

• Deadlist
• Deduplication
• Demography
• Density
• Design
• Dialogue Marketing
• DIN Formats
• DINKY
• Direct Marketing
• Dispatch
• Domain Marketing
• Drama Placement
• Dummy
• Duplicates

 

E

• Early Bird
• eCommerce
• Email-Marketing
• Event
• Exposure

F

• Factoring
• Final Draft
• Flyer
• Fold
• Follow-Up
• Four-Color
• Free Gifts
• Full Service
• Fundraising

G

• Gate-Folder
• Generic Placement
• Gimmick
• Give-Away
• Global
• Glossing

H

• Half-Life
• HDTV
• Hidden-Logo-Test
• Hidden-Offer
• HKS colours
• Hot-Foil
• Hotline
• Human Relations

I

• ICANN
• Image
• Impulse Buy
• Incentives
• Inch
• Infomercials
• Inserts
• Interactive Media
• ISP

J

• Java
• Johnson Box
• Junk Mail
• Junior

K

• Key Visual
• Kick Off

L

• Label
• Layout
• Lead
• Lead Generation
• Leaflet
• Lifestyle
• Link
• Link Bait
• Link Management
• Lithography
• Lithos
• Logo
• Low Involvement

M

• Mailing
• Market
• Marketing
• Marketing Mix
• Media
• Media Mix
• Media Plan
• Merchandising
• Meta Group
• Micropayment
• Multimedia
• Mytery Gift

N

• Netiquette
• Netapps-Method
• New Media
• Newsgroups
• Newsletter
• Niche
• Nielsen
• Nixie
• Novelty Placement

O

• OCR
• On-Air Ads
• Offset
• One-To-One
• One-Up
• Online
• Opinionleader
• Osborne-Method
• Output
• Outsourcing
• Overheap
• Overlap

P

• PA
• Palletising
• PageRank (PR)
• Page View
• Panel
• Pay-Per-Click (PPC)
• Pay-Per-Lead (PPL)
• Pay-Per-Sale (PPS)
• Pay-Per-View
• Pitch
• Pixel
• Pop-Up
• Portfolio
• Positioning
• Posting
• Product Range
• Public Relation (PR)

Q

• QMS
• Quality
• Quantitive
• Questionnaire
• Quota

R

• Recommendation
• Recall-Test
• Referrer
• Regional
• Relationship
• Relaunch
• Reputation
• Repro
• Response
• Rich Media
• Robinson list
• Rough
• Routing

S

• Sales
• Sample
• Scene
• Scribble
• Search Engine Optimization (SEO)
• Search Engine Strategies (SES)
• Social Media Optimization (SMO)
• Social Media Poisoning (SMP)
• Spam
• Sponsor
• Spyware
• Synergy

T

• Target Group
• Teaser
• Telemarketing
• Test Market
• Testimonial
• Tip-On
• Token
• Tonality
• Trade
• Transit
• Treatment
• Two-Up
• Typography
• Typosquatting

U

• UAP
• Ufo-Ad
• Unaided Recall
• Unfair Competition
• URL
• User
• USP

V

• Value
• Vampire Effekt
• VOD
• Vignette
• Viral Marketing
• Virtual

W

• WAP
• Web-Promotion
• Webdesign
• Website
• Workflow
• Workshop
• Wrap Fold

X

• X-Up

Y

• YUPPY

Z