Smokers beware, the latest Viral Marketing campaign launched in Belgium by OgilvyInteractive for Pfizer is about you and it is some kind of disgusting.  Pfizer is celebrating the The World No Tabacco Day with this website, which is available in French or Flemish. It allows visitors to send "personalized" smoker's coughs to family, friends or better - enemies.

What a great (and disgusting) idea to make users send a "personalized" and fine-tuned cough to anyone with an emailadress. You can adjust the cough in three criterias: loud/quiet, long/short and slimy/dry.

Adverblog has put it best:"Certainly the campaign is very serious and thought provokative, and has that touch of filth that usually work to generate word of mouth." So Pfizer is mixing viral with social media optimization...without knowing it. To visit the french-version of the website go to pourquoitutousses.be.