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Google`s Matt Cutts has posted on the digital point forums that "As far as the toolbar PageRank is concerned, I definitely wouldn't expect to see it (the update) in the next few days. Probably not even in the next couple of weeks, if I had to guess." This sounds very promising and as if a Google Algorithm Update is in the Works. Maybe this is why some rankings in the SERPS are bouncing around the last couple of days. The could be that the new algorithm is constantly being rolled out for testing and later rolled back to be tweaked.
After the latest discussions about paid links and the earlier postings of Matt Cutts, there is a good chance that the new algorithm is more than ever majoring on identifying "paid links" and Spam. Google might want or need to be 100% happy with the new algorithm before a toolbar PageRank update happens - if at all. After a posting from Tedster, administer over at WebmasterWorld, started a WebmasterWorld thread with a proposal to remove PageRank from the toolbar, things got very uncertain. As Tedster explains, the PageRank score in the toolbar is an out-of-date metric that is often misconstrued by SEOs and webmasters. Inparticular he wrote:
"Enough is enough. Can't the folks in Mountain View see that this situation is nowhere near honorable or "entertaining"? Since it seems that up-to-date and accurate PageRank reporting is an extremely unlikely step for Google to take, I think the time has come for them to stop reporting ANY green fairy dust at all. Keep it as part of the secret sauce, sure, but stop teasing the public at large with funny numbers.
As I see it, PR (PageRank) = PR (Public Relations), and that's the main reason that Google keeps Toolbar PR report around. Branding. Image. Mindshare."
From a marketing point of view, you cannot give up the PageRank but if you want better SERPS for users, you have to give it up or at least make it invisible. Unfortunately Adam Lasnik (Google) has another point of view. After some posts in the thread he emphasized the importance of PageRank:
"PageRank is an important signal and remains one of many effective measures of quality, but admittedly it's often viewed and used/abused in ways that run contrary to the interests of searchers and webmasters. Still, a lot of folks find the PR information useful; it provides a great incentive to try out our toolbar and explore its other features as well."
Correct. Linkbrokers, Spammers and SEOs find these information useful. Nobody else. All these People interested in PageRank will have to keep on paying for the very expensive, high PageRank links until the update comes. Meanwhile, the discussion is still not over, you can follow and join the debate here.
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