MTV Networks International recently launched an educational advergame on the staying-alive homepage to guide teenagers through life`s sensitive issues. Such games like ME, which have educational aspects, are nothing new for MTV. Bill Roedy, President of MTV Networks International, was always very sensitive about the media's involvement in the fight against HIV and AIDS. The little cartoon edugame ME has been produced with the support of the Youth Peer Education Network and it represents a great example of online communication to teenagers.
 
Unfortunately the advergame`s user experience is quite bad. The game is not very intuitive. The bubbly design is also a little out of date and this is not the only reason to doubt that it is appealing for today's youth audience. Cleaning up rooms and singing birds are not of high interest among 14 to 18 year-olds. Nevertheless the game is quite fun if you have the time and nerves to play it through.

Rob Corradi, Creative Director at Preloaded.com (the studio that crafted the game) was recently quoted explaining the game:
 
"ME is set across four locations, in which the players push the story forward by solving puzzles, making decisions and participating in exchanges with other characters they meet along the way. As they progress, a virtual PDA collects further reading for them on the subject matters they have encountered or tackled during the game, which they can print to keep and read later. Issues concerning sex and sexuality, sexually transmitted diseases, drink and drug abuse, bullying and other social topics are covered without being condescending or patronising, with humour and choice playing a large part."
 
Go and visit the website yourself to find out more about the buzz.