Redurban, an Interactive Advertising Agency based in Amsterdam, has recently released a very cool project called "The Millionaire" which was created for "De Lotto", the dutch lottery.
 
"The Millionaire" is an interactive film, directed by Tim Olihoek, you play and live in first person as new uber-rich guy. This is very useful if you have ever asked yourself if you can you handle the rich life. It is not as easy as it may seem. Do you think you know how to pick the right girl? And what about the right car? Make your choices, take your risks (or avoid them) and see what happens.

The whole film is very well done with the right dose of sense of humor and good attention to the details. Actually it's a very good example of interactive branded entertainment exploiting the new frontiers of broadband. And even if the interactivity is not very sophisticated, "The Millionaire" is definitely worth a couple of plays. Try to avoid giving them your real email adress, a fake adress will also do, if you are not interested in emails from "De Lotto".
 
Redurban has also been in the lab for a campaign for Vichy on MSN, La Roche-Posay, Davitamon and other national and international operating companies. Unfortunately they have absolutly no experience in search engine optimization. This is why most of their projects will not get the coverage they should or could get.