The latest campaign from Wilkinson is definately something new and special as it is about the old, well known war between men and babies over the love of the women. The viral website exploits the Edipus Complex we all know from psychologist Sigmund Freud simply to promote a razor.
 
On the nicely animated website you can find an advergame along with the very funny trailer that generated a lot of buzz throughout the blogs recently. You can also order nice tattoos to impress your wife or girlfriend. One has to congratulate for the use of such a different angle for this market. The trailer is definately very funny. The advergame on the other hand is not more than ok, but try for yourself.
 
The brilliant idea came from Advertising Agency JWT Paris, France. Xavier Beauregard was the Art Director, Vincent Pedrocchi the Copywriter and Akama the Directing studio. Responsible for the production was Wanda. The sites was created by 5emegauche and the advergames was created by Ginger Studios