More and more people are looking for IP-based cloaking tools, as the technique is becoming a SEO business necessity these days. Maybe that is why Search Engine Land illustrated IP-based cloaking with a nice figure, provided by Elliance. You don`t know what IP-based cloaking is? Well, if you have you ever clicked on a promising search result, only to find that the web page you land on has nothing to do with what you expected, or even worse, is a page of porn or other spam, than you know what IP-based cloaking is. An even more detailed explanation of cloaking can also be found in the internet marketing encyclopedia.
 
I have to admit, it is not nice for users nor search engine bots and therefore it is forbidden by Google and all the other larger search engines. But I don`t want to get into the debate if cloaking is a good thing or a bad thing to do. Fact is, that if you are a SEO you want to take advantage of this technique or at least know how it works.
 
To tell you the truth, I use this technique everyday and I am very content about it. There are definately some things you have to think through before or while you do it, and it is not always easy adapting to the newest developments/ canges in Google`s algorithm but with a little exerience and the right tools, everybody can do it - and so can you.
 
IP-Based Cloaking Tool
 
If you wanna try IP-based cloaking yourself without spending hundreds of dollars I can only recomment a tool, called "Simplified Search Engine Content". They host, they code, they provide you with content and fresh IP-lists. You only have to add your AdSense ads or Affiliate URLs. Very convenient, esspecially if you are new to IP-based cloaking.